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The EU has put ChatGPT in its strictest tier, and it did so by calling it a search engine

The European Commission has designated OpenAI's ChatGPT a Very Large Online Search Engine at 159.1 million EU users, with the extra duties of that tier due in January 2027.

What happened

Published here

On 31 August 2026 the European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act, and designated Reddit and Roblox as Very Large Online Platforms. The Commission's own supervision table records the designation against OpenAI Ireland Limited and puts ChatGPT at 159.1 million average monthly active users in the EU, against a threshold of 45 million. The Commission says the designated services then have four months, which it dates as January 2027, to meet the extra duties the tier carries. (European Commission press release, 31 August 2026)

ChatGPT at 159.1 million EU users against the 45 million threshold, designated a search engine with duties in 2027.
The count triggers the tier, the tier picks the duties, and the date says when, with none of it attached to a paid rung. Figures from the European Commission's press release and supervision table, read on 6 September 2026. Diagram: AI Journey.

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Read the full description of this diagram

Diagram of the designation in three panels. The count panel sets a bar for 159.1 million average monthly active users in the EU against a shorter bar for the 45 million threshold. The label panel shows two boxes, Very Large Online Search Engine outlined as the one chosen for ChatGPT and Very Large Online Platform for Reddit and Roblox on the same day. The clock panel runs a four-month line from designation on 31 August 2026 to duties starting in January 2027, and lists the three duties as risk assessment, independent audit and data handed to vetted researchers.

What they are saying

Outlets read

  1. Euronewsread as a safety regime, and the clock read wrong

    Brussels has classified ChatGPT as a search engine under the Digital Services Act, a first for an AI chatbot, and designated Reddit and Roblox as Very Large Online Platforms.

    read

  2. Tech Policy Pressonly a slice of the product was designated

    Impressive as those numbers are, they aren't how most people actually experience ChatGPT. The chat interface that lets users interact with the model does not necessarily search the web, which makes ChatGPT what the Commission calls a "hybrid service."

    read

  3. Forkastthe perimeter reaches whoever builds on the API

    For developers building on ChatGPT APIs, this means their deployments are effectively pulled into the platform's regulatory perimeter, as the platform is now legally responsible for the systemic impacts of the agents it hosts.

    read

Our verdict

They cannot even agree when the clock stops: Euronews puts the deadline at the end of November, while Tech Policy Press and the Commission's own page both say January 2027. Forkast is alone in asking what the designation does to somebody building on the API, and none of them looks up the figure sitting beside ChatGPT in the Commission's table, which now ranks it ahead of Bing and behind only Google Search among the search engines Europe supervises.

What it means for you

Nothing you pay moves on this date, and no duty in the designation lands on the person typing into the box. What lands in January 2027 lands on OpenAI: risk assessment, independent audit, and data handed to vetted researchers. That last one is the part worth waiting for, because it is the first arrangement under which somebody outside the company can test a claim about ChatGPT against something other than OpenAI's own reporting. None of it depends on your tier either: our ChatGPT plans table, checked against learn.chatgpt.com/docs/pricing on 5 September 2026, runs from a $0 rung to a $200 one, and the designation sits on the service across every rung of it.

In more detail

The numbers, and where each one comes from

  • 159.1 million average monthly active users in the EU for ChatGPT, the figure recorded against OpenAI Ireland Limited in the Commission’s supervision table, read on 6 September 2026.
  • 45 million average monthly users in the EU is the threshold a service has to declare to be designated at all, from the Commission’s press release of 31 August 2026.
  • Four months, dated by the Commission as January 2027, is how long a newly designated service has to comply, from the same release.
  • 364 million for Google Search and 119 million for Bing, the two search engines already in the tier, from the same supervision table. ChatGPT enters it in second place.
  • $0 to $200 a month across the individual rungs of our ChatGPT plans table, checked against learn.chatgpt.com/docs/pricing on 5 September 2026. The designation attaches to none of them in particular.

Why the category matters more than the label

A platform and a search engine carry different duties under this law, and the Commission chose the search engine one. Its reasoning is that a service which answers a prompt by going and looking at the open web is doing what a search engine does, whatever the box looks like. That reading is what makes the designation portable: any assistant that searches the web and clears the user threshold is now describable in the same terms, and the Commission has said in its own words that it will keep watching for services that meet it.

The narrower point is that the figure which triggered this covers the search function. The chat that does not search is a different thing, and it has not been designated in its own right. Anyone reading 159.1 million as a count of European ChatGPT users is reading it as more than it is.

What actually changes, and when

Not the product, and not in September. The obligations start in January 2027, and the visible ones from a reader’s side are the annual risk assessment, the independent audit and the researcher data access. The first two produce documents. The third produces something this site has never been able to get: a route by which somebody who does not work for OpenAI can examine how the service behaves at scale and publish what they find.

Our own ledger will not move because of this. It records prices and allowances, and a designation changes neither. What we will record is the date the first assessment and the first audit appear, because those are the moments this stops being a legal category and starts being a document somebody can read.

Sources

Sources read

Cite this

AI Journey, "The EU has put ChatGPT in its strictest tier, and it did so by calling it a search engine", 6 Sep 2026, https://aijourney.space/updates/2026-09-06-eu-designates-chatgpt-vlose/ (source: digital-strategy.ec.europa.eu, verified 6 Sep 2026)

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