Google Adds Business Hub And Tools To Gemini App

Google used its blog to announce a new business landing page for the Gemini app, aimed at the small business owners it says already use the product to brainstorm, track feedback and review performance. The post, by Vishnu Sivaji, a senior director on the Gemini app team, frames the hub as a way to give owners their time back rather than add another dashboard to check.

The hub pulls branding, finance and customer insight tools into one place and connects to Google Business Profile, Google Ads and Google Workspace, as well as outside apps such as Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero. A business can upload a website, brand kit, fonts or a color palette, and Gemini then keeps that style on hand when generating marketing images, using Google’s Nano Banana 2.1 image model, so an owner does not have to re-upload guidelines for every new asset. A separate function turns spreadsheets, receipts and purchase records into financial graphics and interactive summaries, aimed at owners who would otherwise read raw numbers themselves.

The post includes several named examples: a ceramicist in Bordeaux using Gemini for product copy and social posts, a farmer in Maharashtra using it to plan a ginger farm’s soil and seed budget, an organizer in Goiania using it for customer service and accessible product ideas, a sports venue operator in Jakarta using it for brand and partnership work, and a restaurant and butcher shop in New Jersey using it to track local search performance between shifts. Google says the landing page, the marketing and finance tools, and the new connected apps begin rolling out globally over the coming days to all Gemini app users. A separate, paid Gemini offering for larger businesses, with centralized administrative controls and data governance, continues to exist alongside the free rollout.

The numbers

Google’s own post gives few hard figures. The restaurant example cites a shop that is “100% seed-oil-free” in its cooking, a marketing detail rather than a usage statistic. The image tool is tied to “Nano Banana 2.1,” naming the specific model version behind the new branding feature. One owner, a ceramicist in Bordeaux, is quoted as saving “two to three hours every day” on writing tasks, though Google gives no description of how that estimate was measured or across how many businesses it holds. No subscriber count, revenue figure or adoption rate accompanies the announcement, which makes the rollout easier to describe than to measure against Gemini’s broader usage.

The absence of a price mentioned anywhere in the post is itself notable given Google’s pattern of shipping features to the free tier before publishing terms for the paid version, a pattern worth watching if the connected apps or branding tools later move behind a subscription limit.